The Ajman Department of Tourism Development (ADTD) successfully concluded roadshows in Delhi and Pune, with the final leg set for Kolkata. Showcasing Ajman’s beaches, culture, and hospitality, the events reinforced India’s role as a key source market and highlighted the Emirate’s growing appeal as a boutique UAE destination.
By Chandran Iyer
In a strategic initiative to boost tourism exchange and deepen ties with one of its most vital source markets, the Ajman Department of Tourism Development (ADTD) successfully organised a series of impactful networking events across Delhi and Pune. The last leg of the roadshow will conclude in Kolkata. These high-profile events served as a dynamic platform to highlight Ajman’s stature as a premier travel destination while fostering deeper cooperation with India’s travel and trade ecosystem.
The roadshows in Delhi and Pune, held on September 15 and 17, 2025, were successfully concluded and witnessed the enthusiastic participation of leading travel agents, tour operators, media professionals, and key industry stakeholders. The delegation, led by H.E. Mahmood Khaleel Alhashmi, the Director General of ADTD, Mr Abdulaziz AlMahri, Director of Legal Affairs Office, Mr Abdalla Gohar, Project Management and Development Advisor as well as Mr Amr Aly Morsy, Tourism Development and Marketing Expert at ADTD showcased Ajman’s unique tourism offerings—from its pristine beaches and cultural landmarks to its luxurious hospitality infrastructure and growing appeal as a family-friendly, safe, and affordable destination. The final leg of this three city roadshow is all set to take place in Kolkata on September 19, 2025.
H.E. Mahmood Khaleel Alhashmi stated: “Over the years, India has remained one of Ajman’s top source markets, with Indian arrivals playing a significant role in our tourism growth. Moreover, Indian travellers visit Ajman to experience its warm hospitality, peaceful beaches, and rich cultural heritage, supported by easy access from the UAE’s major entry points. These roadshows gave us a chance to strengthen our relations with Indian travel partners, hear their insights firsthand, and showcase how Ajman is evolving to meet the needs of today’s travellers. We look forward to welcoming even more Indian visitors, ensuring they experience the very best our Emirate has to offer.”
Ms Neeti Sharma, Director of Intrepid Marketing and Communications, added: “We are truly delighted to bring Ajman closer to the Indian travellers through these engaging roadshows. It was an absolute honour to have H.E. Mahmood Khaleel Alhashmi join us in person and reaffirm Ajman’s strong commitment to the Indian market. Ajman offers a unique blend of luxury, nature, and cultural authenticity — all within easy reach of the UAE’s major airports. Whether it’s a serene honeymoon, a relaxed family holiday, or even a grand Indian wedding, Ajman has the charm, capacity, and hospitality to make every occasion unforgettable. It’s a destination that truly lets travellers unwind at their own pace, while experiencing the warmth and spirit of Emirati culture.”
Mr. Amr Aly Morsy, while speaking to the media, said:“Our aim is not to compete with Abu Dhabi, Dubai, or other Emirates. We are trying to differentiate ourselves as a relaxing, value-for-money destination with easy accessibility to all other Emirates. We already welcome a healthy volume of international tourists in Ajman’s hotels.
What sets Ajman apart is its intimate charm — a blend of authentic Emirati hospitality, pristine beaches, and a slower pace that allows visitors to truly unwind. We want travelers to see Ajman not just as a stopover, but as a place where they can experience culture, comfort, and convenience all in one. Our strategy is to complement the offerings of our neighboring Emirates, while carving out our own identity as the UAE’s boutique destination.”
He said the best season to visit Ajman is from October to mid April adding that the winter season is the best for visiting.
Mr. Amr Aly Morsy highlighted that one of the key challenges facing Ajman’s tourism sector is the limited capacity in its hotels. While the emirate has witnessed a steady rise in international tourist arrivals, the number of available rooms has not always kept pace with demand, particularly during peak seasons and major events. This creates pressure on the existing infrastructure and limits Ajman’s ability to fully capitalize on its growing popularity as a destination. He emphasized that addressing this gap through strategic investment in new hotels, resorts, and serviced apartments is critical, as it will not only accommodate a larger volume of visitors but also diversify the range of offerings to meet the expectations of different segments of travelers—from budget-conscious tourists to luxury seekers.
The year-on-year growth of tourists in Ajman has been steadily increasing,” Mr. Amr Aly Morsy noted. He emphasized that this consistent upward trend reflects the Emirate’s growing appeal as a unique destination in the UAE. The positive growth also demonstrates the effectiveness of Ajman’s tourism strategies, including improved infrastructure, enhanced hospitality services, and active collaborations with international travel partners, he added.
The roadshows featured engaging presentations, destination videos, and B2B interactions, enabling Indian travel partners to better understand Ajman’s diverse tourist offerings. The events also offered opportunities for direct collaboration, customised travel planning, and future partnerships that align with both leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel segments.
