Aparna Enterprises Limited (AEL), India’s fastest-growing building materials manufacturer, announced the entry of its premium aluminium windows and doors brand, Alteza, into the Maharashtra market. Starting with Pune, the company plans to expand its reach across the state, targeting key cities like Nagpur, Kolhapur, Nashik, Aurangabad, and Vidarbha. In the first year of its operations, it aims to capture a 5% market share in the state.
In Maharashtra, the aluminium windows and doors market is estimated at over INR 600 crore, boasting a national Compound Annual Growth Rate (CAGR) exceeding 20%. Pune, renowned as a major economic and cultural hub, is witnessing growth outpacing the national average. This surge is fuelled by various factors, including a growing population of discerning consumers who value the advantages of aluminium windows and doors, alongside a notable rise in the number of high net-worth individuals (HNIs). Recognising this potential, Alteza has strategically chosen Pune as its launchpad for Maharashtra.
Ms Aparna Reddy – Executive Director of Aparna Enterprises Ltd. stated, “The exponential uptick of real estate and infrastructure requirements in the western region of India has spurred demand for durable and premium quality products. With our established expertise in the aluminium windows and doors market through our premium brand, Alteza, we are equipped to capitalise on a rapidly growing segment and deliver quality solutions to discerning customers. Our expansion in Maharashtra is a significant milestone since it opens doors for us to a plethora of locations within the state, as well as the larger expanse of the western region.”
Speaking on the occasion, Mr Amar Deshpande – Head of Alteza (AEL), added, “We are excited to launch Alteza in Pune and offer our innovative range of aluminium windows and doors to customers in Maharashtra. Our unique strength lies in our ability to execute projects on a turnkey basis, encompassing design, fabrication, and installation. This ensures a seamless and hassle-free experience for our clients while maintaining the highest quality standards. Additionally, our D2C approach fosters greater client satisfaction and brand recall.”
The Indian aluminium windows and doors market in India is primarily driven by the construction and real estate sectors where there is a burgeoning demand for energy-efficient and aesthetically pleasing building components. This has further been driven by the government’s initiatives to promote affordable housing and urban development. Started in 2019 as a vertical in Aparna Enterprises Ltd., Alteza is currently present in all major cities in South India in addition to select locations in West and Central India and is poised to become a leading player in Maharashtra’s aluminium windows and doors market.
