The Security Solutions business of Godrej Enterprises Group has launched its latest range of premium, tech-enabled home lockers, reaffirming its leadership in Maharashtra’s fast-growing security solutions market. With a strong presence across consumer and institutional segments, the company is now intensifying its focus on Pune—one of the region’s most dynamic and rapidly urbanizing cities.
Pune’s real estate sector is undergoing a significant transformation, marked by the rise of luxury homes, integrated townships, and smart urban developments. As residents increasingly seek lifestyle convenience, safety, and aesthetic appeal, the demand for advanced home security solutions has grown in tandem. Godrej aims to cater to this evolving need by delivering next-generation lockers that blend cutting-edge technology with modern design.
Commenting on the launch, Mr. Pushkar Gokhale, Business Head of the Security Solutions Business of Godrej Enterprises Group, said, “As cities like Pune continue to evolve into smart urban hubs, the definition of security is being reimagined—from a basic safeguard to an integral part of modern living. At Godrej, we are leading this transformation by fusing intuitive technology with elegant design. Our new range is engineered not just for protection, but also to transform how today’s consumers live, work, and aspire. We at Godrej Enterprises Group are well-positioned to shape the future of security across the nation including Maharashtra. Pune remains a high-priority market for us, and we are doubling down on innovation, partnerships, and accessibility to empower homes and businesses with world-class security solutions. We are targeting a 18% Y-O-Y growth, over the next three years and plan to secure over 80% market share in the home locker segment, up from current 75%. We want to get closer to 70% share in the jewellery segment”.
The company’s expansion in Maharashtra is timely, especially as consumer behaviour and Pune’s jewellery landscape is evolving. With gold prices nearing ₹1 lakh per 10 grams, consumers are increasingly exchanging old jewellery for new, leading to a rise in recycled gold transactions. This growing focus on asset protection signifies the need for secure, reliable home lockers both for individual households and also a robust security system for the jewellers too.
To address this need, Godrej has introduced the Defender Aurum Pro Royal Class E Safe, a BIS-certified high-security safe tailored for jewellers, offering superior protection and high-capacity storage for valuable inventories. This development is in line with the recent Quality control order issued by the Government which mandates all manufacturers to comply to the BIS guidelines and supply ISI labelled safes only. Additionally, the AccuGold iEDX Series supports the gold ecosystem with non-destructive purity testing solutions ideal for jewellery retail, hallmarking centers, and banks which are engaged in Gold loan services. For high-security zones where traditional RCC strong rooms are impractical, the Godrej MX portable strong room panels provide a flexible, modular alternative with maximum protection.
For homeowners, the newly launched NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal models feature innovations such as dual-mode access (digital and biometric), intelligent iBuzz alarm systems, concealed storage, and interiors that complement contemporary décor—redefining how security integrates into everyday living.
Looking ahead, Godrej is accelerating it’s reach beyond Pune into high-potential Tier 2 and Tier 3 cities across Maharashtra, many of which are renowned for their jewellery craftsmanship and increasing prosperity. Strengthening its retail network and digital touchpoints, the company aims to deliver accessible and future-ready security solutions to every corner of the state.
