Mahindra Tractors’, part of Mahindra’s Farm Equipment Sector, the world’s largest tractor manufacturer by volume, unveiled six new tractor models under the recently launched Yuvo Tech+ brand, further bolstering the tractor platform that the company introduced last year.
Mahindra Yuvo Tech+ is designed and developed at Mahindra’s Research Valley (MRV) in Chennai with world class standards, with the new tractors are powered by Mahindra Tractors’ new m-ZIP 3-cylinder and ELS 4-cylinder engine, delivering best-in-class power, torque and mileage.
Expanding the Yuvo Tech+ range, the six new models are launched in the 37 – 50 HP (27.6 – 36.7 kW) power band and come with key features such as 4-wheel drive, Dual Clutch, SLIPTO, Auxiliary Valve and 2-speed PTO which making it suitable for more than 30 agri applications.
The Yuvo Tech + range comes with 12F (forward) + 3R (reverse) transmission technology, with Dual Clutch and 4WD, with a 3-speed option (H-M-L) for optimal performance based on different soil types and agri applications. With high precision control valves, and best-in-class lift capacity of up to 1700 kg, the new range can handle heavy implements with ease & precision. The SLIPTO feature enables easy of operations for implements like balers.
Mahindra Tractors launched the 275 Yuvo Tech+, 405 Yuvo Tech+ & 415 Yuvo Tech+ with the 3-cylinder m-ZIP engine, and the 475 Yuvo Tech+, 575 Yuvo Tech+ & 585 Yuvo Tech+ with the 4 Cylinder ELS engine.
Speaking about the launch, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “The Yuvo Tech+ delivers on its brand promise of Technology Mein No.1, Har Kam Mein No. 1 resonating well with Mahindra Farm Equipment Sector’s purpose of Transform Farming and Enriching lives. With the farmer embracing newer technologies to drive speed and efficiency, the Yuvo Tech+, is the most advanced and versatile tractor offering in its segment and is developed to deliver a winning formula of productivity, comfort and savings for better earnings for the Indian farmer. With this launch, we are confident that these products from the Yuvo Tech+ series will further cement our leadership position in the tractor market.”
Mahindra has been India’s No.1 tractor brand for more than three decades. Having rolled-out its first tractor in 1963, through a joint venture with International Harvester Inc., USA, Mahindra & Mahindra in March 2019 became the first Indian tractor brand to sell 3 million tractors, inclusive of sales to global customers.
Known for their exceptional build quality and performance on rugged and unforgiving terrain, Mahindra’s Tractors have earned the company both the Deming Award and the Japanese Quality Medals. The company is the only tractor manufacturer to have achieved this feat and today has one of the most diverse range of tractors developed for multi-functional use for both domestic and global markets.
Mahindra has a presence in over 50 countries across six continents with the U.S. is the largest market for the company outside India. Today Mahindra has a global manufacturing and assembly presence worldwide with an on-ground presence in North America, Brazil, Mexico, Finland, Turkey, and Japan through subsidiaries.
