Yousta, the vibrant youth-centric fashion brand under Reliance Retail, announced the successful grand opening of its second store in Pune, located at Phoenix Marketcity. The store launch event was graced by the presence of renowned Bollywood actor Shraddha Kapoor, who added glamour and excitement to the occasion.
Shraddha Kapoor, known for her impeccable sense of style, was seen admiring and appreciating the trendy offerings of Yousta during her visit to the store. She walked through the aisles, exploring the diverse range of fashionable ensembles, and expressed her fondness for the collections. Notably, Kapoor lauded the innovative use of technology within Yousta stores, remarking that the self-checkout booths and information accessibility through scanning QR codes made her shopping experience exceptionally smooth and next level. Her enthusiasm underscored Yousta’s commitment to providing a seamless and tech-savvy shopping environment.
This new store at Phoenix Marketcity marks Yousta’s second venture in Pune, complementing its existing presence in AeroMall, Pune. Following the resounding success in various cities across India, Yousta is excited to bring its trendy and affordable fashion offerings to Pune’s fashion enthusiasts. The brand, known for its dynamic and budget-friendly collections, has captured the hearts of young consumers since its inception in 2023.
With a mission to make fashion accessible to all, Yousta offers a wide range of stylish clothing, with the majority priced below Rs. 499 and none exceeding Rs. 999. The new store in Phoenix Marketcity showcases an extensive array of fashionable ensembles, unisex merchandise, and weekly fashion drops through Yousta’s signature “Starring Now” collection.
Embracing modern retail practices, the Yousta store at Phoenix Marketcity promises a contemporary and tech-enabled shopping experience. Customers can enjoy tech touchpoints such as QR codes for seamless information access, self-checkout counters for swift transactions, and charging stations for electronic devices.
Beyond its commitment to fashion, Yousta is dedicated to community engagement. The brand has partnered with a non-profit organization to facilitate clothing donations, contribute to community programs, and promote sustainable practices.
Customers in Pune can explore the vibrant Yousta collection in-store and also enjoy the convenience of online shopping through AJIO and JioMart platforms