Fidel supports 100+ languages from Swahili to Bahasa to Marathi and many more
Imagine saying “Alexa change the music to mute” in your local language be it Hindi – Marathi or Japanese & see Alexa do it. To enable Alexa to do it, huge datasets in local languages have been created & the AI engine is trained to understand the above request. Likewise imagine your home helper doing her own digital banking using Hindi or using voice based commands. This and many such use cases show a convergence of technology & languages to what is called LangTech.
Fidel Softech Ltd is India’s first premium publicly listed LangTech Consulting firm. Fidel is also the first Indian company which started with Japan – India focus and went public recently. Together with an employee strength of 200+ members, Fidel specializes in Localization engineering & language services, Enterprise Application implementation, Cloud & cybersecurity, & cross border consulting. Fidel works with clients to deliver their brands to consumers using innovative technology and language solutions.
With the proliferation of smartphones, lowering of data pack costs & growing aspirations, all segments in the society are growing rapidly. Add to it the government initiatives like Make in India, Digital India, Jan Dhan Yojana for more financial inclusion whereby common citizen is getting to open bank accounts, pay digitally through UPI and re-skill themselves to participate in the new India. Brands and corporates are also keen to go local and move beyond urban cities to tier 2-3 cities. Indian startups are going global to ASEAN markets or Latam markets. In doing so, brands & startups have to adapt their products or services to the new locale and be sensitive to the local culture, language. This is what we call as localization or internationalization where the user interface of a product or service is delivered in local languages, local currencies and a local look & feel (UI) and overall experience (UX). To do so, requires a good understanding of technology as well as languages, local culture and user behavior.
With the growing competition and huge impetus on digital marketing and going digital, there are further 2 challenges. One is ensuring that the user is able to search your product or service related website & then once they reach it whether they are able to find what they need. This gives rise to the growing use of multi-lingual SEO (search engine optimization) as well as multilingual databases where the user might search on “palak”(in Hindi) & gets shown “spinach” correctly.
Technologies such as NLP (natural language processing), AI-ML are increasingly being leveraged in the field of LangTech. Fidel works in these areas at cloud, platform and data level depending on each client requirements.
Globally localization is a 40 billion USD plus market and growing at YoY 10% and above (Refer to the Google report on Indian market for Localization).
Software Localization is necessary for service providers to grow reach in global market. When any customer wants to enter in Asian market, there is a need to localize in atleast 3 Asian language (Chinese-Korean-Japanese) along with localize marketing collaterals & user manuals. Further domestically too we see requirements such as an internet banking sites getting localized in Hindi, Tamil & other languages to target domestic consumers. Clients are looking for support partners with lang-tech partners to generate multi-lingual reports from their existing ERP software, dealer management systems etc. In some cases, there is also a government mandate to generate reports and screen displays in local languages which clients need to deliver. Further E-Commerce websites, mobile app needs localization to showcase dynamic contents, sms in multiple languages along with strong technology layer for smooth, secured and seamless data transfer – all pointing to a huge demand for multi-lingual systems across different domains.
Video localization is also major area under lang-tech to provide services in terms of e-learning or training videos with multi-lingual subtitles or voiceover. Arthshikshan (www.arthshsikshan.com) is one such Fidel initiative whereby muti-lingual videos are created to re-skill the consumer thereby helping with digital financial literacy. Likewise in this virtual assistant era, clients also need to manage deploy chat-bots whereby Fidel helps in terms of overall implementation including, conversation design, multi-lingual data creation, localization engineering and API integration.
Fidel supports 100+ languages from Swahili to Bahasa to Marathi and many more. This is through leveraging effective tools and cloud infrastructure to partnering with individuals in various countries.
Fidel works closely with clients from diverse domains such as manufacturing, automobile, medical & healthcare, pharmaceuticals, technology, banking, insurance and Fintech. All these clients have use cases where there is a convergence of technologies & languages. With a ISO9001 & ISO27001, Fidel is geared to deliver premium solution & services leveraging strong technology skillsets, a diversified talent pool and process fine-tuned over years to deliver seamless world-class solutions.
